If you have not yet merged offline with online - you ought to start with becoming Linked In

There is a great blog post written by Lisa Barone at BruceClay.com

Its all about personal branding and indirectly about Linked In.

I recently posted about the power of Linked In and have been reading a lot of good stuff about the power of personal branding – networking etc. Today is the first time in many months that I skipped a Utah First Friday’s event – and I did that only because I don’t have too much time today and the topic is small business taxes. Nevertheless I fully support UFF and other organizations and hope their next steps will be to step up a notch and become more involved in online marketing, personal branding etc.

Many who attend the monthly event are still in the offline world not realizing the power of combing the two. I have made many wonderful connections while at these events but it seems the many of the bankers, real estate agents and others simply are not using online media enough and certainly not online social networking etc.

If they could tap the power of search, seo, affiliate marketing, lead gen, etc. they may be able to accomplish in a few hours spent online, at LinkedIn.com for example, what they spend hours trying to accomplish through offline marketing and networking only.

Mark

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